Yahoo Finance Posthaste: Here's who Canadians are turning to for financial advice amid rising costs
Many Canadians are seeking financial guidance as high inflation, rising interest rates and an increased cost of living take a toll on their finances, and family and friends are often their go-to source for advice, according to a new survey by personal finance site WealthRocket.
Almost half of the 1,200 Canadian adults surveyed have sought financial advice in the past 12 months. Half of them turned to family and friends, while 49 per cent went to their bank and 39 per cent visited social media sites.
Although going to your loved ones may be a natural starting point, it’s not the best place to look for financial advice, said David O’Leary, a chartered financial analyst and WealthRocket’s personal finance expert.
“Unless your friends or family have a background in financial planning, it’s probably not a great place to be going for financial advice,” he said in a press release. “There are a lot of misunderstandings about how things actually work.”
O’Leary also said you might be receiving biased information when consulting with a bank.
“The adviser at a bank is more often a salesperson upselling and cross-selling different types of products,” he said. “There’s a lot of pressure internally to sell the bank’s products and services as they’re giving advice.”
The resulting less personalized experience could be why only half of Canadians who received advice from their bank found it helpful, according to a recent J.D. Power study.
The next place Canadians turn to for guidance is social media, even though 26 per cent find it to be an untrustworthy source for financial advice. Some could be surfing the web because it’s less committal or intimidating to seek guidance privately or anonymously rather than getting face-to-face advice.
Strategic life and business coach Leisse Wilcox has witnessed this firsthand on her Instagram account.
“Money is still one of the great taboo subjects,” she said in the press release. “So while I find people less open to commenting, my DMs have seen an uptick in conversations.”
Wilcox, who focuses on helping women make better financial decisions, said she has noticed an increase in followers and engagement over the past year.
Although there can be good advice on social media, people need to be highly critical of what they’re viewing, O’Leary said.
“I don’t know that a lot of non-experts are well-positioned to try and suss that out,” he said. “That’s the challenge.”
Canadians’ top reasons for seeking advice was the increased cost of living/inflation (37 per cent), help with investing (29 per cent), rising interest rates (26 per cent) and getting out of debt (21 per cent). But 19 per also feel like their finances are out of control.
“Financial pressure and anxiety can lead you to make poor choices, like sticking your head in the sand or avoiding looking at your statements,” O’Leary said. “If that’s happening to you, recognizing it is an important first step to dealing with it.”
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The number of job vacancies in Canada continues to decline, suggesting demand for labour is cooling amid higher interest rates and strong population gains. The number of unfilled positions fell 26,000 to 759,000 in May, the lowest in two years. That’s down nearly a quarter from a peak of one million in the same month last year, Statistics Canada reported July 27 in Ottawa. — Bloomberg
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Today’s data: Canadian monthly real GDP, Ottawa’s fiscal monitor; U.S. personal income and consumption, employment cost index and University of Michigan consumer sentiment index
Earnings: Imperial Oil Ltd., TC Energy Corp., George Weston Ltd., Altagas Ltd., ExxonMobil Corp., Chevron Corp.
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Today’s Posthaste was written by Noella Ovid, with additional reporting from The Canadian Press, Thomson Reuters and Bloomberg.
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