- New look designed to create greater clarity for consumers under three easy-to-understand banners – Uplift, Balance and UnwindSan Mateo California based Plus Products Inc. (CSE: PLUS) (OTCQB: PLPRF) today announced a new look for its line of low dose cannabis infused edibles.
The rebrand was guided by market structure research from Henry J. Rak Associates and designed by Partners & Spade, an agency that has worked alongside brands including Peloton and Warby Parker.
PLUS has already seen success in California with the #1 and #2 best selling cannabis products over the last twelve months, both by number of units sold and dollars of retail sales according to BDS Analytics1.
“Cannabis can be confusing. We hope our new system will help reduce some of that confusion,” said Jake Heimark, CEO and Co-founder. “We worked with experienced market researchers to find out why people use cannabis, then translated those findings into an easy-to-use system of cannabis. We are excited to help our customers Uplift their experiences, bring Balance to their everyday, and Unwind ... Click here to view full article