PLUS Products Following Playbook to Successful CPG Cannabis Company

"I do one thing at a time. I do it very well. And then, I move on." That may have been the mantra of Dr. Charles Emerson Winchester III on the iconic television show M*A*S*H, but it can also be viewed as the framework for building a profitable company in the burgeoning global cannabis industry. Oversimplified for effect, the point is that there is a whirlwind of activity in the legal cannabis market that makes it very easy for upstart companies to falter simply because they get swept up in going too many directions at once. For consumer packaged goods (CPG) company PLUS Products, Inc. (CSE: PLUS),(OTCQX: PLPRF) following the straight-forward model of CPG industry juggernauts like Coca-Cola (NYSE: KO), Mondelez International (NASDAQ: MDLZ) and Anheuser-Busch InBev’s (NYSE: BUD) Budweiser is the road map to success. The common thread for these CPG companies is brand-building underscored by becoming the best at one thing first and then expanding the product bag. Adding some nuances specific to the addressable market, PLUS Products is bringing this same formula to ... Click here to view full article