Peugeot Citroen Could Return To The U.S. In The Early 2020s
feedback@highgearmedia.com (Richard Read)
Updated
Younger readers may not remember it, but just over 20 years ago, you could buy a Peugeot in the U.S.A. Even older folks could be forgiven for forgetting that 40 years ago, Citroens were sold here, too.
Peugeot officially bailed on the U.S. in 1991. Citroen left in 1974. But according to Auto News, their parent company, PSA Peugeot Citroen, could be planning a return to these shores via the relatively new DS sub-brand.
The original DS was one of Citroen's most popular and distinctive models, with production spanning from the mid-1950s to the mid-1970s. (Fun fact: the name "DS" is bit of French wordplay. It's pronounced "dey-ESS", which is the same way you'd pronounce the word "déesse", or "goddess". The more you know.)
ADVERTISEMENT
In 2010, the company revived the DS, and while we weren't especially thrilled with the model's 21st century update, shoppers in Europe and China were. In fact, PSA Peugeot Citroen was so pleased with the results that it created a luxury sub-brand of DS vehicles, which has since sold 500,000 units.
At the current Paris Auto Show, the CEO of the DS brand, Yves Bonnefont, told the press that he envisions selling DS vehicles in some 200 cities around the globe within the next decade. Of those cities, he expects 20 of them to be located in the U.S.
Of course, there are a lot of hurdles standing in his way.
For starters, Bonnefont will have to get all of his colleagues onboard. He told the press that he doesn't expect a decision to be made on the U.S. market before the year 2017, and production wouldn't begin until after 2020.
Next, Bonnefont will have to bring the DS up to U.S. safety standards. Of the five DS models currently on the market, ranging from small A-class rides to larger SUVs, none meet American benchmarks.
But perhaps most importantly, he'll have to gauge America's interest in the admittedly quirky-looking DS. The brand's overarching silhouette echoes that of the original DS, including a long hood and a cabin placed well to the rear of the vehicle, kind of like a shooting-brake. It's not a common look among current U.S. models, but in theory, with enough advertising, tastes could change.
In the meantime: older readers, do you have fond memories of Citroen and Peugeot in the U.S.? Or would you rather they stayed là-bas? Younger readers: are you interested? Sound off in the comments below.
In a candid interview, the singer and activist opens up about healing from an abusive childhood and painful divorce through motherhood and mental health advocacy
Carlos Barria/ReutersHope Hicks, Donald Trump’s first political PR guru and presumed holder of all his dirty secrets, started crying on the stand as the former president’s legal team questioned her at his New York criminal trial on Friday.Hicks instantly broke down when Trump defense lawyer Emile Bove began his cross-examination, asking her about how she was initially hired to work with the Trump Organization. After a brief break was called to allow her to compose herself, Hicks returned to the
Mark Peterson-Pool/Getty ImagesDonald Trump can dish it out, but he has shown, once again, that he simply cannot take it.As proceedings began Thursday morning in the disgraced ex-president’s criminal hush-money trial, defense attorney Todd Blanche complained to New York State Supreme Court Judge Juan Merchan that the gag order put in place to prevent Trump from intimidating witnesses, jurors, and court staff was unfair to his client.“Everybody can say anything they want, except for President Tru
Sarah Matthews "really wouldn't imagine" one person in particular coming to court as she explained why the former president is in a "bad mood" and "lashing out at aides."
Princess Charlotte looked beautiful in her 9th birthday portrait. The daughter of Kate Middleton and Prince William wore a red cardigan, and underneath it was a floral, pie crust blouse, perhaps a nod to her late grandmother, Princess Diana who made the neckline famous in the 1980s.
Rep. Marjorie Taylor Greene (R-Ga.) took a shot at Fox News after a columnist for the outlet called her “an idiot” who is trying to “wreck the GOP.” “Fox News called me an idiot. That was literally their headline. They called me an idiot,” Greene said during an appearance on Steve Bannon’s podcast this week.…