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Online Digital Movie Retailer Film Fresh Launches Service for the Promotional Incentive Market
Partnership With Digital Reserve Creates New Revenue Stream for Film Fresh
LOS ANGELES, CA--(Marketwire - Nov 13, 2012) - Film Fresh Inc. -- the last independently owned and operated online film retailer of Hollywood, independent and world cinema -- today announced a partnership with Digital Reserve, a promotional monetization agency, to provide content for the promotional incentive market.
"Digital Reserve specializes in providing high-value digital content as a promotional product for marketers that want to reward consumers," says Steve Dersch, Principal at Digital Reserve. "We are delighted to add Film Fresh's strength in the digital movie space to our successful record of driving brand loyalty through MP3 and eBook campaigns. We know that brands are looking to harness the power of digital movies for their promotions, and Film Fresh is responding to the new ways in which consumers want to rent, purchase and watch films."
"Being able to provide brands with new and classic films for their customers perfectly fits our mission of offering a unique, curated film experience that surpasses the limitations of the subscription video services," said Rick Bolton, CEO and Founder of Film Fresh. "We offer more than a download service -- we offer stores on a wide variety of devices and many user-friendly tools, including our exclusive Film Finder™, which helps customers choose movies that fit their mood from our library of 7000 films. We have the latest releases without the waiting period imposed on subscription services, and we increasingly offer films while they're still in theaters, thanks to our relationships with Hollywood and indie distributors."
"Films appeal to a broad demographic and connect emotionally with consumers," Bolton said. "Film Fresh offers a natural fit for brands that want to deliver a reward with a high-perceived value to a wide consumer base."
About Film Fresh:
Film Fresh Inc. -- found online at FilmFresh.com -- is a digital retailer offering films from Hollywood, independent and international distributors, for both rental and purchase, for a variety of operating systems and consumer electronic devices. The company encourages film discovery through online tools and editorial content. Headquartered in Los Angeles, Film Fresh has been in business since 2005.
About Digital Reserve:
Digital Reserve empowers content owners and content service providers to monetize their assets and services through code-based, response marketing programs. Digital Reserve's unique business model delivers new streams of revenue for its clients by driving value for the influence the digital content or service provides a brand marketer.
