Advertisement
Canada markets open in 7 hours 21 minutes
  • S&P/TSX

    21,837.18
    -12.02 (-0.06%)
     
  • S&P 500

    5,149.42
    +32.33 (+0.63%)
     
  • DOW

    38,790.43
    +75.63 (+0.20%)
     
  • CAD/USD

    0.7372
    -0.0017 (-0.23%)
     
  • CRUDE OIL

    82.52
    -0.20 (-0.24%)
     
  • Bitcoin CAD

    88,281.10
    -4,679.27 (-5.03%)
     
  • CMC Crypto 200

    885.54
    0.00 (0.00%)
     
  • GOLD FUTURES

    2,160.90
    -3.40 (-0.16%)
     
  • RUSSELL 2000

    2,024.74
    -14.58 (-0.72%)
     
  • 10-Yr Bond

    4.3400
    0.0000 (0.00%)
     
  • NASDAQ futures

    18,200.00
    -31.50 (-0.17%)
     
  • VOLATILITY

    14.33
    -0.08 (-0.56%)
     
  • FTSE

    7,722.55
    -4.87 (-0.06%)
     
  • NIKKEI 225

    39,885.60
    +145.20 (+0.37%)
     
  • CAD/EUR

    0.6783
    -0.0009 (-0.13%)
     

Like It or Not, 'Pizza Cake' Could Soon Be a Thing

Thought that chain restaurants had reached peak-quirkiness with Taco Bell's burrito socks and KFC's drumstick corsage? Canadian pizza chain Boston Pizza is ready to prove you wrong with items like a cake made of pizza and ergonomically-designed pizza cheese clippers.

Like It or Not, 'Pizza Cake' Could Soon Be a Thing
Like It or Not, 'Pizza Cake' Could Soon Be a Thing

Pizza Cheese Cutters

Image credit: Boston Pizza

The wacky offerings are part of Boston Pizza's Pizza Game Changers campaign. The campaign, which launched on Monday, allows customers to vote online for their favorite of eight innovative – or just plain bizarre – products. In addition to the Pizza Cake and cheese clippers, options include pizza mints, a gas powered pizza cutter and a pizza protector guaranteed to keep hungry roommates away.

ADVERTISEMENT

Pizza Game Changers campaign promotes Boston Pizza's new menu items, which are quirky offerings in their own right. Menu additions include the Pizza Taco (a chipotle chicken or pulled pork taco with a pizza shell), Sriracha Chicken Pizza and Pizzaburger sliders.

Related: The Real Reason Taco Bell Made the Waffle Taco

"The Pizza Game Changers campaign is really about celebrating innovation in our pizza over the last 50 years," says Boston Pizza spokesperson Perry Schwartz. "As part of bringing items like the Pizzaburger, Taco Pizza, Calzono and Sriracha Chicken Pizza to market, we’re also taking a humorous look at some other potential innovations that we can bring to market and involving the Boston Pizza Guest in that process."

Like It or Not, 'Pizza Cake' Could Soon Be a Thing
Like It or Not, 'Pizza Cake' Could Soon Be a Thing

Pizza Mint

Image credit: Boston Pizza

The top item, as voted by customers, will be brought to market this summer. While the logistics are still being sorted out, Boston Pizza is planning "something special" for the winning innovation.

"Right now the Pizza Cake is leading the pack and given that it’s our 50th anniversary, we might be blowing out some candles on a 50th Pizza Cake down the road," says Schwartz.

Sadly for Americans craving a slice of Pizza Cake, the campaign is currently based in Canada, where Boston Pizza has more than 350 restaurants. However, the chain's sister brand, Boston's, which has over 40 restaurants in the U.S., may look at leveraging some of the menu items and campaign elements at a later point.

Related: KFC's Drumstick Corsages Are the Latest Quirky, Millennial-Targeted Fast-Food Experiment

More From Entrepreneur