National Barbie Day: The 64-year-old doll was born to 'show girls they could be anything'
Camille Fine, USA TODAY
·2 min read
On March 9, after a mother observed her daughter playing with paper dolls more than 60 years ago, an American icon was born and forever changed how children play.
Thursday is "National Barbie Day," which celebrates the iconic 11-inch-tall plastic doll with the figure of an adult woman that premiered in 1959 at the American International Toy Fair in New York.
In the decades since Harold Matson and Ruth and Elliot Handler launched their leading global toy company from a garage in 1945, according to Mattel, the company has created a variety of beloved franchises sold to children and families around the world.
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Inspired by her daughter, Barbara, Handler is credited with the creation of the first Barbara Millicent Roberts — AKA Barbie — who wore a black and white striped swimsuit and ponytail.
"Ruth Handler saw her daughter’s toy choices were limited. She could only play out being a mom or caregiver, whereas her son had toys that allowed him to imagine himself as a firefighter, astronaut, doctor, and more," Mattel says.
"This inspired Ruth to create a doll that showed girls they had choices — that they could be anything."
According to Mattel, toy buyers were skeptical because Barbie was unlike the baby and toddler dolls that were popular at the time. They doubted she would be successful, but Barbie took the world by storm. Letting girls imagine their futures like never before from that moment on
Barbie has attempted to respond to criticism over the years through evolving the dolls’ race, style, shape and other features.
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