McDonald's is testing out Mighty Wings — a product it hasn't sold nationally in the U.S. for nearly a decade.
Scott Hume at Burger Business spoke with a McDonald's operator in Atlanta who was part of the initial test run. The operator, J.M. Owens, runs eight units and he shared his thoughts about the product.
He's a big fan, noting that the test was "extremely successful."
"We were delighted," he told Burger Business. "As you know, Atlanta is a very diverse market with a large African-American base and an emerging Hispanic base. The Mighty Wings over-indexed with African-American consumers who really embraced that product. The wings are a cross between chicken on the bone and a spicy chicken wing and, served dry, I think they’re a great product."
"I think we’ve also got opportunities with our core menu and reassessing our customer base to know what they want and what we can deliver at our speed and at a price they’re willing to pay at McDonald’s," he said. "The Mighty Wings are an example."
Mighty Wings are resonating with at least one operator who has had the chance to sell them. That's good news for the folks hoping that the wings will go national at some point.
McDonald's has said that right now it has no plans to expand the test any further.
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