Yahoo Finance Shop Holly Willoughby's favourite flattering and comfy jeans before they sell out
Yahoo Life’s editors are committed to independently selecting wonderful products at great prices for you. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.
Still searching for a pair of jeans you feel comfortable in after the past few years of stretchy joggers? You're not alone - and Holly Willoughby may have just shared the solution.
Today, the presenter posted an image on Instagram wearing a Marks & Spencer ensemble (Willoughby is an ambassador for the brand), which included a £25 pastel pink jumper emblazoned with Mon Amour (which means ‘my love’ in French) and a pair of deep blue jeans that you may want to add to your basket ASAP.
"You can’t go wrong with a classic mom jean!" Willoughby captioned the image, referencing the retro fit that sit high on the waist and softly taper through the leg to create a flattering silhouette.
Buy it: The Mom Jeans | £39.50 from Marks and Spencer
"We all know that jeans can sometimes be a bit uncomfortable, but I’ve found my fav…This style from @marksandspencer has added stretch so not only do they fit amazingly, they’re comfy too" Willoughby added.
The jeans aren't only affordable at £39.50, but over the gushing reviews left by over 1,000 show Willoughby's not the only fan.
Plus, this isn't the first time Willoughby has made the denim her go-to, as she also wore them last year in a very spring-ready white hue.
Buy it: The Mom Jeans | £39.50 from Marks and Spencer
The jeans (available in sizes 6 to 22) are made from organic cotton and blended with just the right amount of stretch for added comfort.
They are also available in a whopping eight colours, including every single shade of blue you would ever want, from light and dark indigo to a bleached blue wash, as well as black and white.
What the reviews say
The The Mom Jeans have proved to be a hit with women of all heights and sizes thanks to their flattering silhouette and stretchy fit, with many women buying multiple pairs.
Here are just a few of the best reviews we've found out of over 1,400. As a helpful tip, some women suggest sizing down one dress size as the jeans do stretch.
"Best fitting jeans I’ve had in a while! Super comfy and a flattering shape and style.... thinking to buy a couple more pairs!!"
"Does a great job of slimming my hips and flatten my tum."
"I bought a pair of these a month ago, they were so comfortable and a perfect fit, higher on the waist and loose around the thighs. So I ordered 2 more in different colours. Perfect for someone in their late 60s!!"
"I love these Mom jeans so much, just ordered another pair in a different shade."
"Great jeans, so comfortable and flattering. Only thing I would say is, after wearing them for a day they do stretch and become a bit bigger, which is fine but I’m almost considering getting another pair one size down."
