Canada markets close in 1 hour 16 minutes
  • S&P/TSX

    20,502.19
    -23.26 (-0.11%)
     
  • S&P 500

    4,055.12
    -21.45 (-0.53%)
     
  • DOW

    34,302.00
    -93.01 (-0.27%)
     
  • CAD/USD

    0.7421
    -0.0027 (-0.36%)
     
  • CRUDE OIL

    80.12
    -1.10 (-1.35%)
     
  • BTC-CAD

    22,867.13
    -99.48 (-0.43%)
     
  • CMC Crypto 200

    403.02
    +1.59 (+0.40%)
     
  • GOLD FUTURES

    1,809.90
    -5.30 (-0.29%)
     
  • RUSSELL 2000

    1,885.12
    +3.44 (+0.18%)
     
  • 10-Yr Bond

    3.5170
    -0.0120 (-0.34%)
     
  • NASDAQ

    11,398.73
    -83.71 (-0.73%)
     
  • VOLATILITY

    19.35
    -0.49 (-2.47%)
     
  • FTSE

    7,556.23
    -2.26 (-0.03%)
     
  • NIKKEI 225

    27,777.90
    -448.18 (-1.59%)
     
  • CAD/EUR

    0.7049
    -0.0025 (-0.35%)
     

Macy's spinning off its e-commerce business would have been 'pretty deadly': analyst

Macy's (M) is staying whole despite pressure from activist investor Jana Partners.

The retailer said Tuesday it would not split off its e-commerce operation in a bid to boost shareholder value. Macy's CEO Jeff Gennette hyped the idea of a split of the business in mid-November.

"Key to the Board’s decision-making were the high separation costs and ongoing costs from operating separated businesses, as well as high execution risk for the business and the company’s customers," Macy's explained in a statement.

Jana pressured Macy's in October 2021 to explore a transaction.

Spinning out the e-commerce business "would be pretty deadline for Macy's overall. So, even though some may benefit, the employees would really suffer and landlords would suffer. And that would probably pretty much mean the end of Macy's," said Forrester retail analyst Sucharita Kodali on Yahoo Finance Live.

Markets took the lack of an e-commerce spinoff by Macy's as a negative, however.

Macy's shares fell 1% in afternoon trading, reversing a nearly 7% early gain as investors questioned the decision and dug into the company's quarter and upbeat outlook.

The department store retailer's fourth quarter same-store sales rose 27.8%, beating estimates for a 25.3% gain. Gross profit margins of 36.5% surpassed analyst forecasts for 35.8%. Fourth quarter profits tallied $2.45 a share versus forecasts for $2.

For the full year, Macy's outlined earnings of $4.13 to $4.52 a share. Analysts expected $3.98 a share.

Kodali said the outlook from Macy's may be too optimistic given the headwinds facing U.S. shoppers such as high inflation and rising gas prices.

"It kind of is in their interest to be as optimistic as possible and to try to persuade investors that Macy's is actually operating from a position of strength," Kodali added.

Brian Sozzi is an editor-at-large and anchor at Yahoo Finance. Follow Sozzi on Twitter @BrianSozzi and on LinkedIn.

Follow Yahoo Finance on Twitter, Facebook, Instagram, Flipboard, LinkedIn, YouTube, and reddit