Yahoo Finance LinkedIn debuts its own podcast network
Co-founder Reid Hoffman will co-host a show about personal entrepreneurship.
LinkedIn is delving deeper into the podcast world. It's debuting a podcast network that features in-house shows from the LinkedIn News team as well as programs from industry figures.
The shows, unsurprisingly, are geared toward a professional audience. They focus on areas including understanding tech, managing mental health and explaining the hiring process. Reid Hoffman, the co-founder and executive chairman of LinkedIn, will co-host a podcast about personal entrepreneurship called The Start-Up of You that will premiere this spring.
The company says the LinkedIn Podcast Network is a pilot and builds on the success of Hello Monday, a podcast produced by LinkedIn News in which host Jessi Hempel delves into the evolving nature of work. The shows are ad-supported and the initial sponsor is Verizon, Engadget's former parent company.
The podcast network ties into LinkedIn's other products — such as newsletters, live events, videos and posts — with the idea that hosts and audiences will be able to keep conversations going outside of the shows. Listeners will be able to check out the podcasts on LinkedIn directly if they follow the hosts and subscribe to their newsletters. The shows will also be available on Apple Podcasts, Spotify and other podcast platforms.
