There's a marketing war going on in Japan's fast food industry. Everyone's trying to one-up each other amid intense competition.
In 2010, McDonald's and KFC had an all-out advertising war to win chicken-lovers across the nation. Wendy's couldn't handle the heat in 2009 and was forced to pull out. It didn't re-enter the market until the very end of 2011. International fast food titans have to deal with each other, plus, they have to compete with the many local chains, some of which are quite powerful.
Japan has had a recent interest in more sophisticated items, and as the chains keep pushing the envelope, you end up getting some pretty bizarre things on the menus.
Wendy's Foie Gras Burger
This $16 burger consists of a classic Wendy's beef patty loaded up with all the regular fixings plus a healthy dose of fatty duck liver.
McDonald's Mega McMuffin
The Mega McMuffin consists of two breakfast sausage patties, cheese, egg, bacon, and ketchup all between a classic McDonald's English muffin.
Burger King's NY Pizza Burger
This massive Burger King beef patty is topped with pepperoni, mozzarella and marinara sauce, and stacked on a 9-1/2-inch sesame seed bun.
McDonald's Ebi Filet-O
The McDonald's Ebi Filet-O features a fried shrimp patty, thousand island dressing, and lettuce.
Burger King's Meat Monster Burger
The Meat Monster loads two beef patties, a chicken breast, two slices of cheese, three pieces of bacon, lettuce, tomato, and onion onto a classic sesame bun.
Domino's Sirloin Steak Pizza
This is a classic Domino's pie topped with grilled eggplant, truffle cheese sauce, and thick slabs of premium sirloin steak.
McDonald's Chocolate and Orange Pie
This deep fried McDonald's pie shell is stuffed with gooey orange infused chocolate.
Burger King's BK Ringo Burger
Burger King slips a slice of flame-grilled apple into their Whopper Jr. giving their classic burger an extra special sweet twist.
Burger King's Big Bacon Bargain
The Big Bacon Bargain loads up to 15 strips of bacon onto any regular Burger King item for a limited time and a nominal fee.
McDonald's Mega Tomago
The Mega Tomago is essentially a classic Double Big Mac but with an egg patty and bacon.
Wendy's Lobster Surf And Turf Burger
A regular beef patty topped with lobster, lettuce, tomato, and onion make up this new, "premium" Wendy's creation. Lobster Surf and Turf burgers are sold for about $16.
McDonald's Bacon, Egg, And Lettuce Wrap
This standard McDonald's breakfast wrap consists of bacon, egg, and... lettuce?