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Here's Why Booking Holdings (BKNG) is a Strong Value Stock

Zacks Equity Research
·2 min read

It doesn't matter your age or experience: taking full advantage of the stock market and investing with confidence are common goals for all investors.

Achieving those goals is made easier with the Zacks Style Scores, a unique set of guidelines that rates stocks based on popular investing methodologies, namely value, growth, and momentum. The Style Scores can help you narrow down which stocks are better for your portfolio and which ones can beat the market over the long-term.

Why Investors Should Pay Attention to This Value Stock

Value investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, and Price/Cash Flow, the Value Style Score identifies the most attractive and most discounted stocks.

Booking Holdings (BKNG)

Norwalk, CT-based Booking Holdings Inc. is one of the largest online travel companies in the world. The company’s travel-related offerings cover hotel rooms, airline tickets, rental cars, vacation packages, cruises, “things to do” at customer destinations and travel insurance.

BKNG sits at a Zacks Rank #3 (Hold), holds a Value Style Score of B, and has a VGM Score of B. Compared to the Internet - Commerce industry's P/E of 20X, shares of Booking Holdings are trading at a forward P/E of 22.3X. BKNG also has a PEG Ratio of 1.2, a Price/Cash Flow ratio of 22.9X, and a Price/Sales ratio of 6.1X.

Many value investors pay close attention to a company's earnings as well. For BKNG, 12 analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $2.68 to $178.54 per share for 2024. Per share BKNG boasts an average earnings surprise of 22.5%.

Investors should take the time to consider BKNG for their portfolios due to its solid Zacks Ranks, notable earnings and valuation metrics, and impressive Value and VGM Style Scores.

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Booking Holdings Inc. (BKNG) : Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research