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Graph: The Scariest Thing About the Newspaper Business Isn't Print's Decline, It's Digital's Growth

Derek Thompson

Emma Gardner of the Economist Group presents a visual look back at digital publishing in 2012. Nothing struck me more than this jaunty graph with sober point: Newspaper print ad sales have been crushed in the last six years. In that time, digital ads growth has erased only 2% of what print ad sales have lost. That's awful. [Quarterly figures below.]

Where did the digital money go? It went to new online marketplaces, and apps, and sites. And Google. Yeah, basically the money went to Google. In 2006, Google made $60 billion less than U.S. newspapers and magazines. Now it makes more ad money than all of U.S. print media combined. Wow.


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