Goldman Sachs is now using Spotify to recruit millennials

Lloyd Blankfein

(Goldman Sachs CEO Lloyd Blankfein.Joe Raedle/Getty Images)

Goldman Sachs is turning to a new platform to help recruit young talent.

The firm on Wednesday launched an advertising campaign on Spotify, the music streaming app, to catch the attention of prospective job applicants.

The campaign will run in both the US and the UK and link back to the firm's careers quiz, which helps job candidates explore which divisions are best suited to them.

Here's what the ad says:

What advice would you give a tech firm breaking into a new market? How would you help grow a university's endowment?
Discover this and more at Goldman Sachs, because a career here could take you anywhere.
It's a place where talented people from diverse backgrounds come to make a difference – from building a new app to managing an IPO.
We're people who have studied the humanities, science, math – you name it.
When you want to make an impact in unexpected ways, think Goldman Sachs.
Tap on the image to take our Careers Quiz and find your future.

Here's what it looks like:

Screen_Shot_2016 10 20_at_11_21_36_AM

(Goldman Sachs)

Goldman Sachs last September began using Snapchat stories to further its campus recruiting efforts.

The firm has made significant changes to the way it recruits young talent in recent years. In June, it announced it would no longer conduct in-person first-round interviews on campuses, but rather invite students to interview via a pre-recorded video platform called HireVue.

It also introduced new technological tools, including an electronic screening tool for résumés, and change the protocol on in-person follow-up interviews to a more structured approach for consistency.

Last November, Goldman's investment-banking division unveiled a series of changes designed to retain junior bankers, including promoting them more quickly and encouraging mobility within the firm.

Spotify is widely seen as an initial public offering contender for 2017.

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