Yahoo Finance Global rise in appreciation of Canadian-made products due to Trudeaumania: researcher
While Justin Trudeau’s honeymoon period may be over in Canada, the prime minister’s shine doesn’t appear to have worn off abroad. In fact, Trudeaumania 2.0 could be at the root of why the perception of Canadian goods has improved around the world.
According to a new survey by statistics portal Statista and market researcher Dalia Research, consumer sentiments about products labelled “Made in Canada” have seen the biggest increase of any country over the last year.
Canadian products came in first with a 45 per cent uptick in their perception, with goods from Japan — which matched Canada’s mark — Australia, Germany and Switzerland rounding out the top five.
Goods from Canada led the pack in terms of associations with sustainability and fair production. Overall, the country finished sixth in the inaugural Made-In-Country-Index.
The author of the report, Nicolas Loose who is head of market research at Statista, attributed Canada’s improved standing to the approval of its prime minister.
“One thing that I connected Canada to in the past 12 months was always Justin Trudeau,” Loose told CTV News.
“What comes to my mind first is a very charismatic prime minister, and also stable politics in comparison to the USA.”
Canadian products also placed in the top 10 among participants in the categories of high-quality goods, high security standards, advanced technology, authenticity and status.
According to CTV News, Canadian goods received the most positive response abroad from consumers in Israel, Algeria, Portugal, Switzerland and the U.S.
The study surveyed 43,034 consumers from 52 different countries from December 2016 to January 2017. Each country was assessed by 2,500 participants.
