While the days following American Thanksgiving are usually associated with the Turkey-fuelled shopping circuses that are Black Friday and Cyber Monday, in recent years there’s also been a growing movement to make one of the days about giving back.
This year’s Giving Tuesday, which took place on the day after Cyber Monday, saw Canadians donate $1,707,416, representatives for charitable fundraising platform CanadaHelps told Yahoo Finance Canada in an email Friday.
That’s a 353 per cent increase compared to 2012, the year before the event was launched.
“We are yet again thrilled with the results of Giving Tuesday this year,” Marina Glogovac, president and CEO of CanadaHelps, told Yahoo Finance Canada in an email.
“What makes the growth of this grassroots movement so exciting is that it inspires us all to give to our full capacity, and promotes all giving forms, at a time when charities count on us the most.”
Giving Tuesday was started in the U.S. by New York-based community centre 92nd Street Y and the United Nations Foundation.
The following year, it was launched in Canada by a group of organizations, including non-profit GIV3 as well as CanadaHelps.
“With more than 5,300 partners and 30 civic groups working together, it’s incredible to see that participation for Giving Tuesday is at its highest level ever,” Glogovac said in a press release earlier this week.
Giving Tuesday takes place in more than 70 countries and has been endorsed by Canadian celebrities such as author Margaret Atwood, actor Michael J. Fox, and Nashville Predators defenceman P.K. Subban.