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GE Lighting-Qualcomm Join for Richer In-Store Experience - Analyst Blog

Zacks Equity Research
Updated

GE Lighting, a subsidiary of General Electric Company GE, and Qualcomm Atheros, Inc., a subsidiary of Qualcomm Inc. QCOM, recently collaborated to introduce a new indoor positioning technology for major retailers for an enhanced in-store experience.

The strategic move is aimed to strengthen their presence in the emerging competitive market for connected lighting that integrates with smart devices. General Electric's commercial light-emitting diode (LED) bulbs will feature an embedded positioning technology, which will create unique pulse patterns in smartphones and tablets.

This real-time connection is likely to help retailers combine contextual services with pinpoint accuracy and bring in a new level of personalization and customer service. The companies aim to improve store ambience, increase visibility and enhance the overall experience.

General Electric’s LED lighting-based indoor positioning systems can also be used in airports, hotels, hospitals and other places where it is beneficial to know the location of individuals. With the rapidly changing consumer patterns and increasing use of technology for everyday needs, the new initiative by General Electric is likely to revolutionize the in-store shopping experience for customers.

General Electric is one of the most diversified technologies and financial service corporations in the world. Its segments include Power & Water, Oil & Gas, Energy Management, Aviation, Healthcare, Transportation, Home & Business Solutions, and GE Capital. GE Lighting, which forms an integral part of Energy Management, develops energy-efficient solutions in commercial, industrial, municipal and residential settings.

General Electric currently has a Zacks Rank #5 (Strong Sell). Stocks that look promising in the sector and are worth a look now include Broadcom Corp. BRCM, DSP Group Inc. DSPG, each  carrying a Zacks Rank #1 (Strong Buy).


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