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Fremantle Appoints Matt Katrosar As SVP Global Ad Sales & Strategy; Expands Global Channels Division

Lynette Rice
·2 min read

Fremantle has appointed Matt Katrosar as its new senior vice president of global ad sales and strategy.

Based in Los Angeles, Katrosar will be responsible for driving FAST and AVOD channels, broadcast, social and content revenue growth across worldwide teams and accounts by bolstering Fremantle’s sales strategy. 

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He will report to Jens Richter, CEO, commercial and international.

“I am excited to be joining Fremantle and look forward to using this opportunity to accelerate the growth of the Global Channels team and amplify its success on a greater scale,” Katrosar said. “It’s an honor to become part of this division at such an exciting time for the business and continue to develop our strong reputation in the direct-to-consumer space.”

“We are delighted Matt will be joining the commercial and international team in this newly-created role,” continued Richter. “With Matt’s extensive experience in the US and internationally, he will be pivotal in the expansion of the Channels team, which will continue to drive Fremantle’s growth and success in this business area.”

Katrosar joins Fremantle from Telly where he worked as strategic advisor and the Head of Strategic Partnerships, Advertising and Data. He previously served as a VP of Sales for Paramount Global where he led streaming and programmatic sales.

Fremantle also has expanded its Global Channels division with three additional appointments. Keith Goss joins Fremantle as senior director, Global Digital Operations services, based in Los Angeles; James Meyer as Director, Global Channels Distribution and Partnerships, based in London; and Liat Abada as Director, Global Platform Partnerships, based in New York.

Goss joins from Roku where he worked for six years, most recently as operations manager of the Linear Operations Team. Meyer joins from ITV Studios in London and Los Angeles where he worked for 11 years, most recently as Director of Digital Distribution and previously as senior manager.

Abada joins from VIZIO where she worked on content, partner, and platform Marketing for WatchFree+.

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