Five features that caught our eye from today's YouTube livestream

YouTube’s creator-focused broadcast, Made On YouTube, is here again, and there's plenty to talk about. From more AI integration to Communities, YouTube seems to be gearing up to compete against rivals like TikTok and Netflix. Here are five things that genuinely interested us among the deluge of updates and new features.

YouTube is introducing the Hype system, which lets viewers “go beyond” liking and sharing a video. The idea is to allow fans to give more visibility to smaller creators — so hyping is only allowed for videos from creators under 500,000 subscribers, and only on videos under a week old. Content with the most hype will end up on a new leaderboard of the 100 most hyped videos in their country. Fans can only hype three times in a week for now, though additional uses will eventually be purchasable in the future.

YouTube Shorts creators will be able to employ Google DeepMind’s Veo video generator model later this year. Veo can generate six-second clips after reading a prompt, and all creations will have a label showing that generative AI was used, along with SynthID watermarking. Veo integration will exist parallel to (but doesn't replace) YouTube’s Dream Screen — another AI video generation tool — which was introduced last year.

The Community tab is getting a revamp, slated to come out in early 2025. Currently, only the channel owner can post in the Community tab, but the new experience will allow subscribers to create posts, with a tab to view only creator posts if necessary. Of course, subscribers can post images to prompt conversation. Some creators interact with their viewers currently through other platforms (like Discord) and this seems to be an attempt to create an in-house alternative.

Some of us lament being unable to understand creators using languages we don’t speak, but YouTube intends to fix that by implementing auto-dubbing. With the help of AI, viewers can now listen to machine-translated audio in their preferred language. YouTube promises that the audio will sound natural, taking intonation into account along with the creator’s surroundings.

Finally, the YouTube TV app will have an update mirroring Netflix’s current layout. Creators will be able to organize their content in seasons and episodes, and there will be previews before users play any content. According to The Hollywood Reporter, we can expect to see these new features starting next year, though no concrete date was announced.