Yahoo Finance Eve Jobs Fronts Enfants Riches Déprimés Spring 2024 Campaign
Los Angeles- and Paris-based luxury avant-garde label Enfants Riches Déprimés has tapped Eve Jobs as the face of its spring 2024 campaign.
The model, and daughter of the late Apple founder Steve Jobs, has been signed to DNA Model Management since 2022 and is a rising star in the fashion industry, having walked the Louis Vuitton and Coperni shows.
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“It’s exciting to finally see this campaign come to light. I was a fan of Enfants Riches Déprimés, so being included in the campaign was an honor. I was able to embrace a different character on set and it was an amazing experience. Enfants Riches is iconic and I love the vision we were able to create,” Jobs told WWD.
Shot by photographer Cameron McCool, with creative direction by Enfants Riches Déprimés founder and artist, Henri Alexander Levy, the campaign showcases Jobs across New York City in a “new, darker light,” the brand said.
“When presented, the collection told the story of an American lost in a European city, a hopeless romantic, in search of something elusive and out of reach. Here, Eve is that American, stuck in a space in between what is real and what is not,” the brand in a statement.
Throughout the campaign, Jobs dons spring’s key tailoring, as seen as she is riding the train in cropped Italian wool or gabardine jackets paired with wool shorts or a sun-faded wool pleated shirt with high socks and signature jewelry.
The looks, including a black leather short and skirt (topped with lambskin bolero), or myriad layers boasting the brand’s signature rose motif as a buckle, play into the brand’s references of punk aesthetics, new romantics and western imagery. In addition to a strict, signature palette of black and white with muted red and pink tones, the looks’ “sewing repairs, and carefully distressed luxury fabrics,” play into the rebellious spirit of the collection and campaign.
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