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Ethical brands often beat big banks for savings returns, analysis finds

Vicky Shaw, PA Personal Finance Correspondent
·2 min read

Savers can potentially earn more money by opting for ethical brands, analysis has found.

Many ethical brands continue to offer higher returns than traditional high street banks, found.

It also said savers looking for a slightly higher rate in return can also find ethical brands paying decent returns on notice accounts.

Moneyfacts carried out the research to mark Good Money Week (October 24-30), which helps savers to find ethical and sustainable options.

Rachel Springall, a finance expert at, said that ethical brands state what they give back to the community.

She added that the rise of Islamic banks, which pay an expected profit rate, has had a positive impact on the savings market and ignited competition among challenger banks.

In recent weeks, building societies have also introduced lucrative offers to the market for savers, she added.

Rachel Springall, a finance expert at Moneyfacts, said: “The Bank of Scotland access saver, Barclays Bank’s everyday saver, the Halifax everyday saver, HSBC’s flexible saver, Lloyds Bank’s easy saver and the NatWest/RBS instant saver all pay just 0.01% today.

“As an alternative, Gatehouse Bank’s 0.75% expected profit rate would mean a difference of £148 based on a £20,000 deposit over one year.

“Ethical brands can offer decent returns on notice accounts too but, due to challenger bank competition in this sector, savers would be wise to compare rates carefully.”

Moneyfacts highlighted other ethical easy-access options, such as a 0.70% expected profit rate from Al Rayan Bank, a 0.30% deal from Triodos Bank, and a 0.20% deal from Ecology Building Society.

Ms Springall added: “No-one knows what may lay ahead for consumers in the months to come, but an ethical brand may be a good choice not only for their principles, but for savers who want quick access to their money and a better rate than with a high street bank.”

Lisa Ashford, CEO of investment platform Ethex said: “For quite a long time, people have perceived positive investments as something that makes you feel better, but may not generate the same returns. That’s no longer true and with investors being far more active about issues such as climate change or social injustice, banks, asset managers and pension funds can no longer be passive when it comes to sustainable investments.

“Additionally, with many people now working from home, we are seeing a lot more investors interested in supporting community projects such as renewable energy, sustainable transport or affordable housing schemes. Not only is there a potential of returns but positive benefits to the local community.”