Yahoo Finance Disney's new streaming service may be more popular than the company expects
Disney's (DIS) highly-anticipated streaming service Disney+ is looks like it could be a massive hit in the U.S., according to the UBS Evidence Lab.
In a survey of 1,000 U.S. consumers, UBS analysts found that 43% intend to subscribe to Disney+. Breaking those numbers down, 24% said they’re “extremely likely” to subscribe, while 19% said they’re “somewhat likely.”
The entertainment behemoth expects to garner 20 to 30 million subscriptions in the U.S. by 2024, or 20 to 30% of the U.S. households, the UBS survey notes.
The survey also found that Disney+ is especially appealing to the younger demographic and males.
What’s more, of the 1,000 respondents, 67% said they would not cancel their current video streaming services. However, of those intending to subscribe, 57% indicated that they would cancel at least one of their other video streaming services.
UBS notes that the August survey results are similar to the one they conducted in April and May that found that 43% of 2,000 respondents were "interested" in Disney+. However, this survey, conducted between August 12th and 14th, focuses specifically on the intent to subscribe to the streaming service.
Disney+, which debuts on November 12, will feature content from Disney, Pixar, Marvel, Star Wars, and National Geographic. The service will be available for $7 per month, or $70 per year before any bundling packages or discounts.
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Julia La Roche is a finance reporter at Yahoo Finance. Follow her on Twitter. Send tips to laroche@oath.com.
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