Customers open to Netflix charging more: Survey, Alaska Airlines to drop NY base, Gap issues apology

Here’s a look at some of the companies the Yahoo Finance team will be watching for you.

Netflix (NFLX) tops our list. A Piper Jaffray survey found Netflix could raise prices to $15 or more and still keep roughly two thirds of its subscribers. The firm conducted the same survey in 2016 and the percentage was less — suggesting Netflix has added more content that consumers value.

Flying coast to coast on Alaska Airlines (ALK) is about to get a little harder. The airline is axing its New York base in September. The move comes as the nation’s fifth-largest airline relocates pilots and planes to strengthen its West Coast fleet. Right now, Alaska operates five flights a day from JFK to both LAX and San Francisco. Come September, it will be cut to just one or two flights.

Gap (GPS) is under fire, again. This time, the retailer is apologizing for selling T-shirts with an “erroneous” map of China that didn’t include Taiwan. Beijing has long regarded Taiwan as Chinese territory.

Fiat Chrysler (FCAU) is in hot water. Court documents claim employees knew the auto company was cheating on emissions tests and concealed it from regulators, according to the Wall Street Journal. Internal emails allegedly cite workers talking about the use of defeat devices, tech used to manipulate emissions readings. Fiat says it will continue defending claims against it.

Uber says it will no longer force passengers to use arbitration to resolve claims they were sexually assaulted or harassed by drivers. Under new terms, the ride hailing giant will allow riders, drivers, and employees to choose the venue in which they want to pursue their claims.