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The College-Football Championship Game Field Has A Different Look, And It's All About Branding
When the inaugural college-football championship game kicks off tonight, one of the first things many fans will notice is the unusual look of the end zones.
Rather than end zones painted in each school's colors, as is typical for bowl games and the now-defunct BCS National Championship Game, the end zones in AT&T Stadium will be black, with merely the College Football Playoff logo and each school's name.
ESPN
Now, compare that to last year's BCS Championship Game field at the Rose Bowl, which had a more traditional look for Florida State and Auburn.
Doug Benc/AP
The reason for the change is simple: branding.
"The concept for this was to match the colors of the [College Football Playoff] branding," a spokesperson for CFP told Business Insider.
Notice that the playoff logo is black with a gold football, and everywhere you look, some version of that black-and-gold football can be seen.
Ronald Martinez/Getty Images Oregon coach Mark Helfrich sits in front of the playoff logo.
Even the trophy is gold and black.
Getty Images
This tactic is reminiscent of NCAA's basketball tournament, when all courts are altered to follow a template based on the blue NCAA logo.
The border around every court is black, like the end zones in Monday night's championship will be, and include the name of the arena in NCAA blue.
Getty Images
The branding takes away from the individuality and the character of the arenas and stadiums. But it also makes it clear in any photo or during any highlight reel exactly what is being watched, whether it's a men's basketball game or the college-football championship game.
According to the playoff spokesperson, no decision has been made on the appearance of the field in future seasons. But if the NCAA men's basketball tournament is any indication, black end zones are probably here to stay.
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