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Coinbase Wants to Own ‘BUIDL’ Trademark, Filing Reveals

A filing with the U.S. Patent and Trademark Office reveals that crypto exchange Coinbase wants to own the term "BUIDL."

Exchange giant Coinbase is seeking a trademark for “BUIDL,” a popular term used by some segments of the cryptocurrency community, public records show.

According to an Oct. 2 filing with the United States Patent and Trademark Office (USPTO), the San Francisco–based tech unicorn wants “BUIDL” to become one of the company’s protected brand names.

“BUIDL, not HODL,” a rallying cry in the blockchain developer community first noted on CoinDesk in 2015, is meant to suggest that building real-world use cases is just as valuable as the hoarding of crypto assets.

Crypto Unicorn Coinbase Is Planning a Year-Long Identity Experiment

According to the USPTO website, the application will be assigned to an examining attorney about three months after the filing date. A request for comment from Coinbase was not returned as of press time.

“HODL,” the much more popular crypto-related misspelling, has also been submitted to the USPTO for trademark protection – but by another company. An application this year from Flashratings, Inc. appears to have been suspended late last month.

(Hat tip: Jameson Lopp)

Coinbase image via Shutterstock

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