The Company’s AI-driven SWARM solution will include Audacy’s programmatic audio ad capability of reaching over 170 million consumers each month
SAN ANTONIO, May 12, 2021 (GLOBE NEWSWIRE) -- CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, will now include programmatic audio ads reaching over 170 million consumers each month provided by Audacy, Inc.
Audacy, Inc. (a NYSE company) is a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio. Audacy engages over 170 million consumers each month, bringing people together around the news, sports, podcasts and music that matter to them. Learn more at www.AudacyInc.com
Much like video ads, programmatic audio ads can offer a number of benefits that are making it a universally acclaimed tool for advertisers. Utilizing the best of the video programmatic features, it adds extra ones like the ability to reach out to consumers where other ad channels are less productive. For example, Millennials and Centennials are the main audio consumers. As a result, advertisers can use the audio channel to boost ad engagement and reach for these demographic segments.
“Our agreement with Audacity will add a whole new dimension to SWARM,” said Andrew Van Noy, CloudCommerce CEO. “Audio ads will allow our clients to easily reach critical market segments. Audio programmatic advertising works on the same principles as video ads. Using artificial intelligence, we simply configure the ad campaign parameters to target a particular audience. Then, it’s a matter of SWARM developing the ad content that fits the campaign goals and measuring the results.”
CloudCommerce recently announced that it will change its corporate name to AiAdvertising, Inc. For more information about AiAdvertising, please visit the Company’s new website at www.AiAdvertising.com.
CloudCommerce is a technology driven provider of digital advertising solutions. Our flagship solution, SWARM, analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to market to them. We do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and create custom audiences for highly targeted digital marketing campaigns. For more information about the Company, please visit www.CloudCommerce.com.
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