Cannabis Companies Need To Distinguish Themselves To Grow in a Crowded Industry

Despite being so new, the cannabis industry is already crowded. An incredible amount of hype surrounding legalization led dozens, if not hundreds, of companies to enter the cannabis space hoping for a big enough share of the market to stay afloat. In order to appeal to consumers, a modern cannabis company has to find bold and exciting ways to distinguish itself and to make its product widely available. Companies that have thus far done a tremendous job of accomplishing this include High Tide Inc. (CSE:HITI) (OTCQB:HITIF) and its contemporaries like National Access Cannabis (TSXV:META) (OTC:NACNF), Choom Holdings (CSE:CHOO) (OTCQB:CHOOF), SugarBud Craft Growers Corp. (TSXV:SUGR) (OTC:RLLRF), and Harvest Health & Recreation (CSE:HARV) (OTCQX:HRVSF). The Alberta-based, retail-focused cannabis accessories company High Tide (CSE:HITI) (OTCQB:HITIF) has continued to grow its brand presence across Canada and strengthen its integrated value chain for a decade. On Tuesday, the company announced the opening of its 15th Canna Cabana location in Canada and 11th in the province ... Click here to view full article