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Caffè Nero’s Christmas sales jump 9.5% as festive menu proves popular

Consumers enjoyed Caffè Nero’s festive menu  (Dani/Unsplash)
Consumers enjoyed Caffè Nero’s festive menu (Dani/Unsplash)

Sales over Christmas at coffee chain Caffè Nero were up 9.5% on the previous year thanks to a popular festive menu which included specialty coffees and luxury mince pies.

The company hit record weekly sales during the first week of December last year, netting £7.9 million, and served 7.8 million customers during the month.

Sales were also at 110% of pre-pandemic Christmas levels, it said.

Caffè Nero founder and CEO Gerry Ford said the chain’s Christmas menu, which included a black forest mocha, salted caramel brownie hot chocolate and amaretto mince pies, had been “very well received” by customers.

In a wider trading update, Caffè Nero also reported that for the first half of the current financial year, sales in the UK were £150 million, averaging 104% of pre-pandemic levels and an increase of 17% compared to 2021.