Bugatti launches exclusive drive program for 'ultra high net worth' individuals

When it comes to taking a Bugatti Veyron out for a test drive, you don’t just turn up at the dealership with your license in hand and hope to be given the keys. You need to have a pretty good relationship with the dealership and most likely they’ll need to know how much you’re worth before they even consider offering you a test drive.

However, if you’d like to test drive a Veyron and don’t want the hassle of going through a dealership, there are some alternatives. You could always rent one through one of the few car rental companies that have a Veyron among their fleet. And now you can organize a test drive directly with Bugatti.

The French automaker has launched a new test drive program in North America that the company says is aimed at “ultra-high net worth individuals” and “enthusiasts of exclusive super sports cars.” No, they don’t mean your average internet forum enthusiast but rather individuals with a number of supercars already among their collection.

The program allows qualified prospects  to drive the Veyron Grand Sport Vitesse on closed roads and airport runways, where they can take the car to its limits and receive tips from Bugatti’s own test drivers. When they’re not driving, the guests enjoy five-star hospitality and opportunities to network with other participants in the program.

The first of the drive programs took place in Las Vegas last month. Bugatti plans to run a total of four events annually in the U.S. and Canada. The next one is scheduled to take place in early 2014 somewhere in America’s southwest.

We’re guessing the guy who crashed a Veyron back in 2010 while backing out of a dealership’s driveway won’t be attending anytime soon.

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