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Brand Innovation is the Key to Becoming a Leader in the Cannabis-Infused Beverage Industry

As countries around the world begin to lift a nearly century-long prohibition on cannabis, products created with or derived from the cannabis plant are breaking into new markets at an astounding rate. In addition to smoking, vaping, and oil products, customers are choosing to purchase cannabis-infused beverages for both their recreational and wellness applications. This is an under-publicized, but incredibly lucrative slice of the cannabis sector, and companies that market their cannabis-infused beverages the right way, like BevCanna Enterprises Inc. (CSE:BEV), OrganiGram Holdings Inc. (TSXV:OGI) (NASDAQ:OGI), Koios Beverage Corp. (CSE:KBEV) (OTCPK:KBEVF), Sproutly Canada (CSE:SPR) (OTCQB:SRUTF), and HEXO Corp. (TSX:HEXO) (NYSE:HEXO) will be the ones to corner this market just as it begins to mature.

Cannabis-infused drinks are already turning considerable profits, causing some of the biggest beverage companies in the world to begin investing in them. The owners of Heineken, Corona, and Coors have already begun making partnerships with a variety of Canadian cannabis corporations. ... Click here to view full article