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A bottle of McDonald's special sauce just sold for almost $100,000

Specialsauce
Specialsauce

People love firsts. They love first children, first imprints — and now, first special sauces.

To celebrate the 50th anniversary of the Big Mac, McDonald's decided to auction off the first-ever bottle of special sauce made in the United Kingdom. Two weeks ago, McDonald's made an eBay listing for the bottle, with an starting price of $4.33. And after 232 bids, the price reached £65,900 — or approximately $96,000.

See also: McDonalds to give books instead of toys in Happy Meals

And yes. It sold.

McDonaldsMacSauce
McDonaldsMacSauce

Image: http://www.ebay.co.uk/itm/182012234478?afsrc=1&rmvSB=true

While this bottle of special sauce was the "first," there's nothing particularly special about it. It's just the standard mix of mayo, mustard, relish and "special"/artificial ingredients. The winner will receive not only sauce, but a fancy black box, as well as refrigerated delivery. All for the low low price of $96,000.

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Over in Australia, the company sold 4,000 "first" special sauce bottles for $4.99 each. Sure, that's a little bit cheaper than $100,000 — but do they have the same inflated magic?

[h/t Grub Street]