Yahoo Finance Beyoncé, Taylor Swift fans have boosted Uber demand as both artists tour across the U.S.
It hasn't been a cruel summer for rideshare company Uber.
Fans of Beyoncé and Taylor Swift have boosted Uber's demand by using the company to travel to and from concerts.
Dara Khosrowshahi, Uber's CEO, said on X, formerly known as Twitter, that both sets of fans have helped the rideshare company this summer.
"With an average of 3,000+ rides per show, we've helped hundreds of thousands of fans get 'Ready For It' to 'Run the World,'" he wrote.
Swifties and the BeyHive have both been getting into 'Formation' 🐝 and it's been anything but a 'Cruel Summer' 😎with @uber along for the ride. With an average of 3,000+ rides per show, we've helped hundreds of thousands of fans get 'Ready For It' to 'Run the World' 🎤🧵(1/4)
— dara khosrowshahi (@dkhos) August 9, 2023
More: Beyoncé's tour paid $100,000 to keep trains running after lightning threat at DC show
Khosrowshahi added that multiple fans have gone the distance for the artists, including one who traveled over 200 miles in an Uber to reach a Swift concert in Nashville.
"One rider spent the summer on tour attending 19 shows between Taylor and @beyonce and one driver in Dallas made 40 trips taking Swifties to stadiums," he wrote.
It really is a ‘Love Story’ with one Swiftie riding 228 miles to see @taylorswift ‘s Nashville show 🫶 . Other Swifties traveled ‘Out of the Woods’ to catch the Eras Tour 🚗. (2/4) pic.twitter.com/djwq2ZbqyX
— dara khosrowshahi (@dkhos) August 9, 2023
Additionally, Beyoncé and Swift fans have been more giving during the runs of both highly successful tours. One Beyoncé fan tipped their driver $98 after a ride.
"Taylor and Beyoncé fans are also both in the giving 'Spirit' - tipping four times more than the average ride," Khosrowshahi wrote.
Taylor and Beyoncé fans are also both in the giving ‘Spirit’ – tipping 4x more than the average rider. One Beyoncé fan in Boston even tipped their @uber driver $98! 💸 Let the ‘Summer Renaissance’ continue! (4/4)
— dara khosrowshahi (@dkhos) August 9, 2023
This isn't the first time fans have helped boost sales and demand. Recently, Michaels craft store reported an increase in bracelet-making materials sales after Swift fans started a tradition of trading bracelets at her concerts. Additionally, Swift fans have helped boost hotel revenues across the country.
More: The Swift impact: Eras Tour stop is boosting Los Angeles' GDP by estimated $320 million
Kate Perez covers trends and breaking news for USA TODAY. You can reach her via email at kperez@gannett.com or on X at @katecperez_
This article originally appeared on USA TODAY: Uber sees demand increase from Taylor Swift, Beyoncé fans during tours
