'We're calling it the Beyoncé bounce': Beyoncé sends Red Lobster's sales soaring 33%

Beyonce

(Reuters)

Red Lobster's sales soared 33% on Sunday, one day after Beyoncé released a new song that included a reference to the seafood chain.

"We're calling it the Beyoncé bounce," Erica Ettori, a Red Lobster spokeswoman, told Business Insider.

In the song, called "Formation," Beyoncé refers to Red Lobster as a reward for sex.

She released the track on Saturday and performed it during the the Super Bowl halftime show Sunday.

Red Lobster says it trended on Twitter for the first time in history after the song's release.

The brand was mentioned on Twitter about 300,000 times over the weekend, including 42,000 times in a single hour, according to the company.

Some restaurants have been offering special Beyoncé-themed drinks, such as a "Bey Breeze," to celebrate.

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