The Canadian e-commerce giant announced on Wednesday that it had formed a strategic partnership with one of the world's largest audio streaming services that will allow artists to connect their Shopify stores to their Spotify accounts. That means listeners will be able to buy merchandise from musicians on the same Spotify page where they can find their latest music.
"Thousands of artists already choose Shopify as their commerce platform, and now we're bringing fans and artists even closer together with the launch of the Spotify channel," Amir Kabbara, Shopify's director of product, said in a news release.
"By bringing entrepreneurship to Spotify, we're empowering artists to think beyond the traditional merch table with new ways to monetize, and to experiment with their brands through commerce."
Shopify says the partnership will make it easy for fans to browse and purchase merchandise, providing musicians with an additional revenue stream at a time when the industry continues to recover from the impact of the COVID-19 pandemic. The service will be available to listeners in Canada, the U.S., the U.K., Australia, and New Zealand.
"We want to provide artists with as many resources as possible to help turn listeners into fans, fans into superfans and, ultimately, help artists earn more," Camille Hearst, the head of Spotify for Artists, said in a statement.
"The integration of Shopify's powerful backend for powering commerce presents a significant step forward in our efforts to help artists maximize additional revenue streams and give them agency over their careers."
Alicja Siekierska is a senior reporter at Yahoo Finance Canada. Follow her on Twitter @alicjawithaj.