Apple's new iPhone X ad gets a little help from Muhammad Ali (AAPL)

Tim Cook Selfie

Getty

Apple has released a new ad for the iPhone X, and it's all about selfies.

The short, portrait shot-focused clip features a recording of Muhammad Ali reciting a poem about his greatness while a series of photos cycle through.

The iPhone X uses a special camera array at the front that Apple calls the TrueDepth system, and which allows the camera to isolate a person's face from the background to recreate all the various Portrait Mode features previously available to the rear camera only.

The selfies in the ad mainly focus on the Stage Light and Stage Light Mono options, but the options available are five in total, including Natural Light, Studio Light, and Contour Light as well.

You can watch Apple's full video below:

Youtube Embed:
http://www.youtube.com/embed/6vbFe6F48Uo
Width: 560px
Height: 315px

NOW WATCH: These inventions will help save the earth

See Also:

• Apple CEO Tim Cook and Malala are joining forces to get 100,000 underprivileged girls into school

• Forget factories, most companies plan to use their overseas cash to pay down debts

• Samsung wants to best Apple with a notch-free phone