Yahoo Finance Anti Social Social Club Is Doing an Official 24 Hours of Le Mans Merch Drop
Los Angeles fashion brand Anti Social Social Club announced Wednesday that it's bringing its signature streetwear designs to the top event in endurance racing. As eyes turn to the legendary Circuit de la Sarthe for the 92nd running of the 24 Hours of Le Mans this weekend, the clothing company will drop a new online-exclusive 20-piece line of merch on Saturday.
The collaboration will consist of clothing designs and accessories inspired by the legacy of Le Mans, featuring visual elements such as the track map of the Circuit de la Sarthe, a checkered flag illustration, and the 24 Hours of Le Mans logo alongside the well-known ASSC logotype. Aesthetically, the collection is a straightforward combination of ASSC’s typical bright color palettes and trendy patterns with the red-purple-blue branding of Le Mans.
The collection will also include a collaborative jersey with sportswear brand Kappa (the official outfitter of 24 Hours of Le Mans), an ASSC x Le Mans poster by Automobilist, and a Spark 1:43-scale model car.
“This year’s race promises to be historic in terms of sport, with the world’s leading manufacturers lining up on the starting grid,” says Stéphane Andriolo, Client and Event Director of the Automobile Club de l’Ouest, which organizes the race. “Our brand is known the world over, and this collaboration is perfectly in keeping with that tradition.”
This collection follows ASSC’s previous collaborations with motorsport and automotive icons including Honda, Formula 1, and Gran Turismo.
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