North America’s most hated industries

Americans are not happy with the government. But for the first time in a long while, it is not the most hated industry in the country. That honor now belongs to the oil and gas industry as a result of climbing prices at the pumps and the BP oil spill still fresh in many people’s minds.

A new poll conducted by Gallup asked thousands of Americans how they felt about 25 of the nation’s largest industries — positive, neutral or negative. Some 73% of responses for computers, the highest-rated industry, were positive. On the other end of the spectrum, only 22% felt positive about banking, while more than 60% felt negative. 24/7 Wall St. reviewed the 10 industries in the private sector that Americans hate.

Of the industries surveyed by Gallup, the majority that did well involve discretionary spending. The four with the most positive response — the Internet, restaurants, retail and computers — are all things Americans use primarily for leisure. Conversely, the industries that received the most negative response are those considered necessities — banking, oil and gas, and the pharmaceutical industry.

Many of those industries, such as oil and gas, the pharmaceutical industry and the legal field, have always had a negative image. In many cases, perception has improved in recent years for some of these. In the health care industry, positive perception increased from 27% in 2011 to 42% in 2012, the biggest improvement in positive opinion in the country.

Other industries on this list, such as banking and real estate, have not always had such a strong negative image, but have developed a more negative profile in recent years. In the case of these two specific industries, this may be largely the result of the subprime mortgage crisis. Banking has seen the biggest increase in negative image since the survey was first conducted, with 23% responding negatively in 2001 compared to the 53% responding negatively in 2012.

Dr. Frank Newport, editor-in-chief of Gallup, confirmed that negative feelings about the subprime mortgage crisis were likely the strongest cause of the recent growth in negative perception for the real estate . Despite negative perception, Newport suggests it’s not directed at real estate agents. “With the mortgage crisis of recent years, we’re not thinking about our local Remax estate agent who’s a nice person. We’re think about the big repackagers of mortgages and subprime mortgages, and how those have all gone wrong.”

24/7 Wall St. reviewed the 10 private sector industries with the most overall negative views among the 25 industries Gallup included in its annual Work and Education survey. We also reviewed the American Customer Satisfaction Index (ASCI), which employs a multiequation econometric model to score industries on a 0-100 scale.

These are North America’s most hated industries.

1. Oil and Gas Industry

Thinkstock> Pct. negative rating: 61%

Nearly two-thirds of Americans have a negative overall view of the oil and gas industry, falling below the U.S. government in the eyes of the public. In 2011, ACSI gave gas stations a score of 74, which placed it 11th from the bottom out of 48 industries. At the time of the 2012 Gallup survey, gasoline prices were on the rise. Plus, as Newport pointed out, people have to deal with the oil and gas industry every day when they put gas in their car “and they see prices inexplicably zoom up, and they’re not sure why.” Increasingly high revenues and government tax breaks may be one explanation for the oil and gas industry’s poor public image. The Gallup report also suggests that some Americans believe the industry has a poor environmental record, which is not always confined to events off-shore, or abroad. A fire broke out at one of Chevron’s oil refinery in Richmond, California last week, resulting in thousands of emergency room visits and potentially harmful exposure to toxic fumes. Accidents like than can only harm the industry’s image.

[More from 24/7 Wall St.: 10 Brands That Will Disappear In 2013]

2. Banking Industry

> Pct. negative rating: 53%


The overall negative ratings for this industry has increased significantly from 20% in 2001 to 53% this year. The percentage of positive ratings has also declined by nearly 50% since 2001. The poor image of the banking industry is fairly straightforward, having “been involved in major issues since Lehman brothers in 2008, and it still looks like a problem,” Newport says. In addition, Americans’ perception may be affected by the high fees banks charge consumers.The high volume of scandals both in the U.S. and in Europe exposes flaws in the industry and undermine the public’s confidence in its effectiveness.Bank of America has built an infamous public image with false foreclosures, property seizures, misleading mortgage adjustment programs, and other controversial conduct. Scandals like these could be fueling the perception that the banking industry is only profit-oriented and functioning at the expense of the average American.

3. Health Care Industry

Thinkstock> Pct. negative rating: 42%

Of all the industries discussed by Gallup, health care saw the most positive change in the last year. Its positive image is also the best it has been since 2001. The Gallup report suggests that these changes may reflect the effects of the Supreme Court’s June decision upholding the Affordable Care Act. Despite the 16% increase in positive ratings since 2001, the health care industry still polled as one of the most negatively perceived industries. Newport noted that “although a lot of Americans in our surveys tell us they are actually satisfied with their personal health care . . . [the] image of the health care industry in general is more negative, because Americans hear so many problems about it.”

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