adidas Goes Deeper Into Gaming With Roblox Launch

In furthering the intersection of gaming and fashion, adidas has officially launched on Roblox.

Since its 2006 inception, Roblox has seen several collaborations and brand activations spanning celebrities like Lebron James, Travis Scott and Ariana Grande to fashion brands like Gucci and Vans, just to name a few. With adidas now joining in on the fun, the gaming space at large alongside fashion's presence in the landscape is only going up.

To kick off the launch, adidas and Roblox have created pop-up stores with bespoke outfits and officially licensed digital clothing. With it, users can now dress their avatars in adidas signatures like firebird tracksuits alongside other accessories, which are available on the Roblox Marketplace. Additionally, the new pieces are set to be featured across a range of forthcoming Roblox experiences.

Another highlight of the launch is adidas' partnership with Rush Bogin (Rush X), the top Roblox creator, to create limited-edition user-generated content, featuring items like an adidas Oversized Trefoil Cross-Bodu Bag, Trefoil Crown with Halo, Black Hair with Beanie Headphones and more. The adidas x Rush X collection is set to release through a series of drops throughout December.

Available on a first-come-first-served basis, the collaboration packs are available for free for the first 10,000 units (limited to one item per user). After that, the prices will range from 85-500 Robux. For more info, head over to the Robux Marketplace for a look at the new adidas launch.