This $263,000 supercar just boosted BMW sales

Rolls Royce ghost

(Getty)

The German automaker BMW just revealed that the ultra-expensive supercar Rolls-Royce Ghost helped boost overall sales by 14.7% to €20.9 billion (£15.4 billion, $23.5 billion).

In the carmaker's earnings report for the first three months of the year, it said its ultra-luxury segment, Rolls-Royce Motor Cars, achieved the second-best first-quarter sales volume performance in its history, after it sold 310 Rolls-Royce Ghost cars during the period. This is a 1.6% increase from the previous period.

The number of cars sold may not seem like much, but each Rolls-Royce Ghost costs about €234,000 ($263,000), excluding any customization requirements.

The German automaker added that the BMW X5 model, which costs about €48,000 ($54,000) recorded a 29.7% surge in sales volume, which helped boost overall revenue.

Other highlights from the report include:

• New highs for sales volume, revenues and earnings in first quarter.

• Group revenues up by 14.7% to €20.9 billion.

• Profit before financial result 20.6% higher at €2.5 billion.

• Profit before tax improved to approximately €2.3 billion.

• Earnings outlook for current year confirmed.

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