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2021 Global eShop Clothing Study: A Comprehensive Analysis of 10 eShops Across 100 Aspects

·3 min read

Dublin, Oct. 18, 2021 (GLOBE NEWSWIRE) -- The "eShop Analysis Clothing 2021" report has been added to's offering.

The study is based on data collected within ten clothing eShops. No external data are used, hence the study provides objective, independent and neutral results.

Scope of the Study

  • Analysis of all Customer Touchpoints along the Customer Path

  • Content of Analysis: Orientation, Products, Conditions, Service

  • Ten eShops for clothing, each with far more than 100 aspects analysed

Key Questions Answered

  • In which way are the eShops able to support customers' orientation on their websites?

  • How are the competitors' assortments structured?

  • Which product groups are distinguishing and which of them are missing?

  • Which product groups are attractive in terms of pricing?

  • What is the quality of the service that's provided by the eShops?

  • How do the strengths and weaknesses of the eShops affect their overall performance?

  • How are the eShops' positioning within the competitive market?

Report Highlights

  • All ten analyzed multi-brand eShops show clear potential with regard to the interactive elements on their websites.

  • Range of products varies enormously from about 5,000 products up to about 900,000 articles.

  • The analyzed eShops are mostly consistent in their main product groups.

  • Contact options leave room for improvement. Only one shop offers a 24/7 service hotline. Less than half of the brands provide the possibility of ordering as a guest.

  • There are considerable differences in shipping costs and delivery time.

  • 69% of a total of 50 top brands examined can be found on average in the providers' product ranges.

  • Most of the analyzed eShops offer communication via several social media channels.

  • An average of 14.2 filtering and sorting options make it easier for potential customers to find products.

  • Service quality of the selected companies differs considerably and is the cause for specific brand positioning.

Companies Analysed

  • About you

  • Asos

  • Avocadostore

  • BestSecret

  • Defshop

  • dress-for-less

  • Fashion ID

  • Momox Fashion

  • Urban Outfitters

  • Zalando

Key Topics Covered:

1. Management Summary

2. Research Design

3. Orientation

  • USP

  • Shop Structure

  • Navigation - Features

  • Navigation - Search Function

  • Filter and Sort Options

  • Experience Orientation

  • Shop Design

  • Sale Features

  • Seals of Quality and Test Results

  • Transparency

  • Key Differentiators

4. Products

  • Product Range

  • Main Product Groups

  • Standard Product Groups

  • Non-Clothing Product Groups

  • Product Description

  • Additional Offerings

  • Brands

  • Key Differentiators

5. Conditions

  • Price Comparison Standard Assortment

  • Price Range Standard Assortment

  • Discount

  • Shipping Costs

  • Incentives

  • Key Differentiators

6. Service

  • Consulting

  • Costumer Service

  • Shopping Cart

  • Country Shops

  • Registration Information

  • Contact Options

  • Payment Options

  • Delivery Service

  • Key Differentiators

7. Strengths and Weaknesses

8. Ranking

9. eShop Positioning

10. Contact

For more information about this report visit

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