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These Are the 10 Most Popular Stocks Among Gen X Investors in 2023

Gabrielle Olya
·2 min read
blackCAT / iStock.com
blackCAT / iStock.com

Despite bank failures and economic uncertainty, Gen X investors seem to be holding steady with their investment preferences, based on the findings of the Q1 2023 Apex Next Investor Outlook report.

"Gen X didn't show any significant divestment across Apex's ranked symbols through Q1 of 2023 -- 79% of Gen X positions continued to be held throughout Q4 2022, so it's no surprise they continued to hold on through the uncertainties of Q1," said Connor Coughlin, chief commercial officer of fintech at Apex Fintech Solutions.

See Our List: 100 Most Influential Money Experts
Learn: 3 Things You Must Do When Your Savings Reach $50,000

One perhaps surprising trend is that this generation has become increasingly interested in cutting-edge digital companies.

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"Gen X also showed interest in digital companies, moving [Coinbase Global Inc.] (COIN) and [MercadoLibre Inc.] (MELI) up the overall stock rankings," Coughlin said.

However, when it comes to the stocks that are most popular among Gen X, many are tried and true retail and tech stocks. Here's a look at the 10 stocks that have the biggest share of Gen X investors, according to the Apex report.

JHVEPhoto / Shutterstock.com
JHVEPhoto / Shutterstock.com

10. Advanced Micro Devices, Inc. (AMD)

  • Stock price: $119.67

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JHVEPhoto / Getty Images
JHVEPhoto / Getty Images

9. Alphabet Inc. Class C (GOOG)

  • Stock price: $122.56

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Jonathan Weiss / Shutterstock.com
Jonathan Weiss / Shutterstock.com

8. Berkshire Hathaway Inc. Class B (BRKB)

  • Stock price: $335.26

Fritz Jorgensen / Getty Images
Fritz Jorgensen / Getty Images

7. Meta Platforms Inc. (META)

  • Stock price: $262.80

mentatdgt / Shutterstock.com
mentatdgt / Shutterstock.com

6. Alphabet Inc. Class A (GOOGL)

  • Stock price: $121.89

NicolasMcComber / Getty Images
NicolasMcComber / Getty Images

5. Microsoft Corp. (MSFT)

  • Stock price: $324.92

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4. NVIDIA Corporation (NVDA)

  • Stock price: $380.60

Sundry Photography / Shutterstock.com
Sundry Photography / Shutterstock.com

3. Amazon.com, Inc. (AMZN)

  • Stock price: $124.71

ozgurdonmaz / Getty Images
ozgurdonmaz / Getty Images

2. Apple Inc. (AAPL)

  • Stock price: $178.57

JasonDoiy / Getty Images
JasonDoiy / Getty Images

1. Tesla Inc. (TSLA)

  • Stock price: $228.99

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Data is sourced from Apex Fintech Solutions. Stock prices are accurate as of June 8, 2023.

This article originally appeared on GOBankingRates.com: These Are the 10 Most Popular Stocks Among Gen X Investors in 2023