Epicurious, Bon Appetit recipes: Point, click, cook

'Farm-to-table', meet 'browse-to-buy.'

From Amazon.com to Uber to Pinterest, everyone these days is trying to deliver the goods faster and better connect with digitally savvy consumers. To that list you can now add the ingredients to your favorite recipes.

This week, the parent of Bon Appétit and Epicurious announced that 35,000 recipes from the widely popular food sites are now instantly "shoppable."  Yes, anyone hungry or planning to be can purchase all the ingredients to a given recipe (or recipes) with a single click.

"We are in a 'click right now culture'. Click and get it today or tomorrow. We expect it," Adam Rapoport, Editor-in-Chief of Bon Appétit and Editorial Director of Epicurious, explains in the accompanying video. "When this deal came up with my publisher...it was 'why would we not do this?'. It's so obvious. It's just where we're at right now."

Indeed, the concept seems like a no-brainer -- especially for busy people who prefer a home-cooked meal but don't have the time to do all the planning, shopping and prepping that has to occur before you even get to the stove. "This takes out that crucial middle step" of going to the store, Rapoport says, suggesting it will particularly appeal to working parents. "The biggest challenge is time to do my job, go to the grocery store and feed my kids."

As with all great ideas, execution will be key.

For this deal, Conde Nast is partnering with Popcart, which provides a widget to connect users with its grocery distribution partners FreshDirect, Peapod, and Roche Brothers. (Update: According to a Conde Nast spokesman, Popcart is "a button integrated directly into our content – not a widget, which is an overlay" as is the case on other sites.)

The service is currently only available on the East Coast, Illinois and Wisconsin. The plan is to expand nationwide over time with grocers Harris-Teeter, Safeway and Wakefern (which operates ShopRite) expected to join the program in 2016, according to the spokesman.

Another limitation at launch: This "buy now" feature is not yet available on the widely popular Epicurious app, which the spokesman says will be addressed, although he couldn't specify when.

According to Rapoport, the online grocery sales are expected to reach $18 billion by 2018 and Conde Nast has three ways to monetize the service:

• Residual payments from Popcart for each order.

• "First to cart" product placement for brands such as Kraft's Philadelphia Cream Cheese.

• "Suggestive" advertisements, i.e. Ore-Ida French Fries next to a hamburger recipe.

"There are cool ways to integrate, it's good for the company," he says. "It's easier and where we are in terms of cooks and consumers."

Hungry for more? Click here for a demonstration of how the service works, and how consumers can edit and augment the 'instant' shopping cart.

Editor's note: An earlier version of this article incorrectly spelled Rapoport's last name. Yahoo Finance regrets the error.

Aaron Task is Editor-at-Large of Yahoo Finance. You can follow him on Twitter at @aarontask or email him at atask@yahoo-inc.com.