How Viacom Could Benefit from Producing Shows for Streaming Services
Viacom (VIA) (VIAB) has recently struck programming deals with Netflix (NFLX) and Hulu, two of the leading streaming video providers. Hulu reaches more than 20 million subscribers in the US, while Netflix has over 55.1 million premium customers in the US. The deal with Netflix involves Viacom supplying the streaming giant with network-branded shows.