Dirty Lemon parent Iris Nova will fund and distribute third-party beverages

Iris Nova, the Coca-Cola-backed startup that creates Dirty Lemon beverages, is announcing plans to spend $100 million over the next three to five years to expand its offerings. Founder and CEO Zak Normandin said the money will go towards launching new beverage brands developed internally at Iris Nova, as well as investing in beverages created by other companies, which will then distributed via the Iris Nova platform. "This is the way for us to compete with the bigger beverage companies," Normandin said.