What Are Yandex’s Advantages In the Cloud Market?

Yandex (YNDX) recently rolled out its cloud computing service across Russia, following a limited launch in September. Yandex’s service, Yandex.Cloud, is an attempt to diversify its revenue outside of advertising. In the third quarter, advertising accounted for 80% of Yandex’s total revenue, and 86.1% and 80.5% of Alphabet’s (GOOGL) and Baidu’s (BIDU). Yandex’s business diversification push has also focused on the hardware, e-commerce, and ride-hailing markets.