Will the HERO7 Product Launch Drive Sales during the Holidays?
GoPro claimed that the product has seen record social engagement levels. GoPro’s CEO, Nicholas Woodman, said, “HERO7 Black is driving the highest levels of social engagement we’ve seen for a new GoPro, and we’ve seen correspondingly strong sales at GoPro.com during the week since launch. GoPro is optimistic about several product features like the HyperSmooth, an in-camera video stabilization, and TimeWarp, a time-lapse function.