Alibaba’s AutoNavi: The Threat despite Significant Milestone
AutoNavi (or Amap), Alibaba’s (BABA) map service, hit a record 100 million daily active users (or DAU) in the week ended October 1. Alibaba acquired AutoNavi in 2014 for $1.5 billion. Amap transitioned from a vanilla map and navigation service to a vehicle booking platform under the leadership of Alibaba.