Verizon rejects 'bombastic' competitors in favor of emotion in Super Bowl commercial
When you ask people about phone or internet providers, they are often unable to distinguish between them, according to Verizon's Chief Marketing Officer and Executive Vice President Diego Scotti. Scotti is discussing the company's 2019 Super Bowl ad campaign, an evolution of its 2018 series of commercials thanking first responders — the point being that two-thirds of those responders use Verizon to communicate.