Intuit’s QuickBooks Paying Customer Base Grows
Intuit’s (INTU) QuickBooks paying customer base has grown in the last five quarters, buoyed by a robust increase in QuickBooks online subscribers and slightly offset by a decline in QuickBooks desktop unit sales. The launch of customer-friendly products backed by better customer service facilities continues to act as a strong catalyst for subscriber growth. The company’s aggressive customer acquisition strategies and international expansion goals may lead to further subscriber growth.